Welcome to Epic Cycles

The UK's leading dedicated road bike store, with over 12,500sq ft devoted entirely to road bikes and their relatives.

Ranging from sportive and road racing bikes to commuting and cross bikes, we have a huge choice of models from carefully selected manufacturers to suit all budgets, requirements and levels of experience.

While we offer highly competitive prices all year round and an unrivalled selection of road bikes, what really sets us apart is our industry leading customer service and honest low-pressure advice. We are also unique in operating a demo fleet of over 100 road bikes, so you can "Try Before You Buy".

A free professional fitting session is included with every bike purchase (this can be quite a lengthy process, as it is not a quick "rule of thumb" exercise, so please check in advance that one of our fitters is free before travelling a long way to undertake a bike fitting) - but we can of course provide detailed guidance over the phone or by email in advance of a fitting, or if you can't make it over to us, but please be patient if we don't respond immediately as we are exceptionally busy just now.
>> more about us

News - Special Purchase website

Our full range of products is only available in-store or via mail order by phone/email - but we have recently launched a new microsite offering a small selection of special purchase or ex-demo/display items for direct on-line sale (all major credit and debit cards accepted). Our Special Purchase site currently features just a tiny part of our range, but we will be adding more products on an on-going basis:

News - why we love Bianchi!

Well, just two of the reasons - their history and passion. A great little video from Peleton magazine delving into the heritage of the world's oldest bike brand. But heritage would count for nothing if Bianchi weren't still at the forefront of bike design, performance and sheer flair!

FFWD F6R Celeste Wheels - just £999

What better way to pimp your Bianchi than with a pair of Fast Forward F6R wheels in this limited edition celeste colourway? As featured on Vaconsoleil's WorldTour pro team bikes, these deep section carbon wheels will not add a dash of pure class to your bike they will enhance its performance! Class leading build quality and technology for just £999 per pair (Campagnolo or Shimano compatible).

NEWS: Now available to purchase on-line via our new Special Purchase website (all major credit and debit cards accepted):

News - we have moved!

We are delighted to have moved to much larger new premises in the lovely medieval town of Ludlow. Our new 12,500ft converted warehouse store has lots more room for additional models and brands, allowing us to keep pace with growing customer demand. It is also more accessible for road and rail networks, while retaining great roads for bike testing, as well as offering increased on-site parking.

Directions to the new store are here: Find Us

We Offer More

Part Exchange is something we are always willing to consider for used road bikes in good condition, but we will need to inspect your bike first. If you do need to dispose of an existing bike it is often advantageous to do so privately if you have the time, perhaps using media such as Ebay, and we are more than happy to offer you advice on how best to do this, regardless of condition or bike type.

Try before you buy on our quiet country roads. We have over 100 test bikes available, covering most models and core sizes - but please call or email to check on specific model/size availability. We have plenty of parking and the roads around the shop offer some lovely riding, so are perfect for test rides.
>> how to find us

FREE UK mainland delivery* on all bikes and anything else purchased at same time (*UK Mainland excludes Highlands and Islands - please contact us for delivery charges to these areas).

International delivery is now available at competitive rates to all countries - charges to international destinations vary according to the country we are shipping to and the nature, size and weight of the item we are sending, so please contact us for a firm delivery quote and timescales.