About Us - Epic MTB

At Epic Cycles is a unique concept in UK cycle retailing, based on a passion for customer service and honest advice within a truly unhurried environment. As well as offering MTBs via Epic MTB, our road bike store is the UK's biggest dedicated road shop.

A bike says a lot about the type of person you are – it’s a lifestyle statement. We understand this and will take the time to get to know you and what you want from cycling.  At Epic Cycles you will not be pressured to make hasty decisions you may regret later.  Instead, we will talk to you at length whether face-to-face, over the phone or via email, so that we can be sure that we are providing you with a bike or accessory that really does meet your needs.

We have deliberately chosen to locate ourselves away from busy high streets, so that we have the time to focus on you as customers who are purchasing high value products - but following our move to the new larger store in Ludlow you will still be within strolling distance of a beautiful town and communications routes, including a railway station.

We have developed strong relationships with high quality bike manufacturers that stand out from the norm, and that we really believe in. You won't find our brands on every high street. Their cycles are well-reviewed and have a strong heritage.

While our showroom is dedicated to road bikes and their relatives, we have professionally trained staff that work within our sales team who specialize in MTBs. They understand what bikes and set-ups work for different body shapes, levels of fitness, experience levels and riding styles - we know which manufacturer excels in which sub-category, and which components represent real value for money and suit which frames and types of trail.

All of our bikes are assembled on-site in our large workshop, and all will be set up to meet your measurements and fully tuned before being collected or despatched.

We are ethical. We will never sell you something that isn't really suitable or that isn't an ideal fit, just because we are being urged by a manufacturer to promote it. We will not try to sell you something outside your budget or blind you with cycling science in order to sell you something that isn't right for your needs. And you don't need to be a technical expert to receive a warm welcome or honest advice.   

We believe that our staff should be well-trained, professional and approachable. They should be able to talk about how a bike handles and feels, what it is suited for, and whether it fits with your needs and aspirations. 

But we don’t just sell bikes. As keen riders ourselves, we’ll ride with you. We’ll buy you a cup of tea in the middle of winter on a club outing. We’ll keep you up to date with the latest products the minute we find out about them - and we will be honest about which ones are best for you and which just aren't right.

We have worked hard to make Epic Cycles synonymous with the highest levels of customer service in the industry - from the moment you contact us for a chat or some advice, through purchasing and riding your new machine, to the point at which you start to think about trading your bike in for a newer model.  Buying and owning a bike should be a pleasurable experience, and we are determined to make it so.

We believe we are unique in offering outstanding service coupled with great prices every day of the year, to all customers, across our entire range.  We would be delighted to talk to you about your cycling needs, whether you are an experienced rider or new to the sport.  And we promise not to blind you with technical terms, but instead will offer you straightforward and friendly advice on products that we believe are right for you and your budget - all over a cup of tea or coffee.