About Us

A bike says a lot about the type of person you are – it’s a lifestyle statement. We understand this and will take the time to get to know you and what you want from cycling.  At Epic Cycles you will not be pressured to make hasty decisions you may regret later.  Instead, we will offer you a cup of coffee and the chance to chat with us about what you really want to get out of a bike, or leave you to browse at your leisure round our 4000ft showroom, set in a converted 17th century barn. Alternatively, we are only too happy to talk to you over the phone or via email, so that we can be sure that we are providing you with a bike or accessory that really does meet your needs.

We are ethical. We will never sell you something that doesn’t fit, just because we are being urged by a manufacturer to promote it. We will not try to sell you something outside your budget or blind you with cycling science in order to sell you something that isn't right for your needs. And you don't need to be a technical expert to receive a warm welcome or honest advice.   

If you want to try a bike before you buy, you can, as we operate a huge fleet of over 70 demo bikes. Our location has been chosen partly because there are lovely quiet roads to cycle on right outside the door.

We have strong relationships with quality cycle builders that stand out from the norm, and that we really believe in. Their cycles are well-reviewed and have a strong heritage. We will regularly visit their workshops so that in the unlikely event of a problem, or if we want to discuss a custom geometry frame size, we can talk to people who know who we are and what we are about.

We operate an every day fair pricing policy, giving you great value for money every time you visit. We treat every customer equally; one price for everybody, whether you are an occasional rider or someone with ten bikes in the garage. If you come in for an inner tube or a pair of carbon wheels, there is no need to haggle or ask for discounts, you will have our very best price to start with.

We believe that our staff should be well-trained, professional and approachable. They should be able to talk about how a bike handles and feels, what it is suited for, and whether it fits with your needs and aspirations.  Between us we have tried out pretty much every piece of kit in the store, and if and of it disappoints us we won't stock it.

We stock cycles for all sides of cycling that we know inside out; like road racing, triathlon, cyclo-sportives, time trials, track, cyclo cross, and commuting. We understand what riding positions work (and have measuring jigs to assess your specific needs) for different body shapes, levels of fitness and riding styles - we can also talk to you about when a bike frame needs to be stiff and, conversely, when it should be compliant and comfortable. We know which manufacturer excels in which sub-category, and which components represent real value for money and suit which frames.

But we don’t just sell bikes. We’ll ride with you before you buy.  We’ll sweat with you in timetrials, cyclo-sportives and road races. We’ll buy you a cup of tea in the middle of winter on a club ride. We’ll keep you up to date with the latest products the minute we find out about them - and we will be honest about which ones are best for you and which just aren't right.

Epic Cycles is a new concept in cycle retailing, based on dedication to one principal type of machine - the ones with 700c wheels - and a passion for customer service in an unhurried environment. Our manufacturing partners are distinctive. You won't find them everywhere. People will ask you what you are riding and most definitely sneak an admiring glance when they think you aren’t looking.

We want to make Epic Cycles synonymous with the highest levels of customer service in the industry - from the moment you contact us for a chat or some advice, through purchasing and riding your new machine, to the point at which you start to think about trading your bike in for a newer model.  Buying and owning a bike should be a pleasurable experience, and we are determined to make it so.

Epic Cycles is situated in the heart of the Worcestershire countryside, away from busy ‘A’ roads, so that you can safely try out our bikes.

We believe we are unique in offering outstanding service coupled with great prices every day of the year, to all customers, across our entire range.  We would be delighted to talk to you about your cycling needs, whether you are an experienced cyclosportivist or racer, or new to the sport.  And we promise not to blind you with technical terms, but instead will offer you straightforward and friendly advice on products that we believe are right for you and your budget - all over a cup of tea or coffee.