How is Epic Cycles different to other shops?

A bike says a lot about the type of person you are – it’s a lifestyle statement. We understand this and will take the time to get to know you and what you want from cycling.  At Epic Cycles you will not be pressured to make hasty decisions you may regret later.  Instead, we will offer you a cup of coffee and the chance to chat with us about what you really want to get out of a bike, or leave you to browse at your leisure round our 3000ft showroom, set in a converted 17th century barn.

We are ethical. We will never sell you something that doesn’t fit, just because we are being pressured by manufacturers to promote it. We will not try to sell you something outside your budget or to blind you with cycling science in order to sell you something that isn't right for your needs. And you don't need to be a technical expert to receive a warm welcome or honest advice.  

If you want to try a bike before you buy, you can, we will even go for a test ride with you if possible. Our location has been chosen partly because there are lovely quiet roads to cycle on right outside the door.

We have strong relationships with quality cycle builders that stand out from the norm, and that we really believe in. Their cycles are well-reviewed and have a strong heritage. We will regularly visit their workshops so that in the unlikely event of a problem, or if we want to discuss a custom geometry frame size, we can talk to people who know who we are and what we are about. And it doesn't have to cost the earth - we offer custom built cycles from £349 and off-the-peg bikes from just £199.

We operate an every day fair pricing policy, giving you great value for money every time you visit. We treat every customer equally; one price for everybody, whether you are an occasional rider or someone with ten bikes in the garage. If you come in for an inner tube or a pair of carbon wheels, there is no need to haggle or ask for discounts, you will have our very best price to start with.

We believe that our staff should be well-trained, professional and courteous. They should be able to talk about how a bike handles and feels, what it is suited for, and whether it fits with your needs and aspirations.  Between us we have tried out pretty much every piece of kit in the store, and if and of it disappoints us we won't stock it.

We stock cycles for all sides of cycling that we know inside out; like road racing, triathlon, cyclo-sportives, time trials, track, cyclocross, commuting, and cross country MTB. We know what riding positions work (and have measuring jigs to assess your specific needs), we know when a bike frame needs to be stiff and conversely, when it should be compliant and comfortable. We know which manufacturer excels in which sub-category, and which components represent real value for money and suit which frames.

We don’t just sell bikes. We’ll ride with you before you buy.  We’ll sweat with you on timetrials or a cyclo-sportive. We’ll buy you a cup of tea in the middle of winter on a club ride. We’ll keep you up to date with the latest products the minute we find out about them.

Epic Cycles is a new concept in cycle retailing. Our manufacturing partners are distinctive. You won't find them everywhere. People will ask you what you are riding and most definitely sneak an admiring glance when they think you aren’t looking.

We want to make Epic Cycles synonymous with the highest levels of customer service in the industry - from the moment you contact us for a chat or some advice, through purchasing and riding your new machine, to the point at which you start to think about trading your bike in for a newer model.  Buying and owning a bike should be a pleasurable experience, and we are determined to make it so.

And we have a sense of humour. If we think you look a bit daft in a pink and purple skinsuit, we’ll tell you! (Politely)

Epic Cycles is situated in the heart of the Worcestershire countryside, away from busy ‘A’ roads, so that you can safely try out our bikes. And please, bring your family. Even if your partner isn’t interested in cycling, let them enjoy the tranquillity of the beautiful Capability Brown gardens adjacent to our shop.