At Epic Cycles is a unique concept in UK cycle retailing, based on a passion for customer service and honest advice within a truly unhurried environment. Our friendly store, set in the lovely Marches town of Ludlow, is the UK's biggest dedicated road shop.
A bike says a lot about the type of person you are – it’s a lifestyle statement. We understand this and will take the time to get to know you and what you want from cycling. At Epic Cycles you will not be pressured to make hasty decisions you may regret later. Instead, we will offer you a cup of coffee and the chance to chat with us about what you really want to get out of a bike, or leave you to browse at your leisure round our huge road bike showroom, set in a 12,500sq ft converted warehouse.
Alternatively, we are only too happy to talk to you at length over the phone or via email, so that we can be sure that we are providing you with a bike or accessory that really does meet your needs. We have deliberately chosen to locate ourselves away from busy high streets, so that we have the time to focus on you as customers who are purchasing high value products - but following our move to the new larger store in Ludlow you will still be within strolling distance of a beautiful town and communications routes, including a railway station.
We have developed strong relationships with high quality bike manufacturers that stand out from the norm, and that we really believe in. You won't find our brands on every high street. Their cycles are well-reviewed and have a strong heritage. We regularly visit their workshops and factories, so that in the unlikely event of a problem, or if we want to discuss a custom geometry frame size, we can talk to people who know who we are.
We stock cycles for every discipline of road cycling; like road racing, triathlon, cyclo-sportives, time trials, track, cyclo cross, and commuting. We understand what riding positions work for different body shapes, levels of fitness and riding styles - we can also talk to you about when a bike frame needs to be stiff and, conversely, when it should be compliant and comfortable. We know which manufacturer excels in which sub-category, and which components represent real value for money and suit which frames.
All of our bikes are assembled on-site in our large workshop, and we always carry extensive stocks of road bikes, frames and components - backed by rapid supply routes direct through to our manufacturers. Most of our bikes are customised to meet your exact needs and specifications - from full bespoke custom builds through to standard models with minor component swaps. All will be set up to meet your measurements and fully tuned before being collected or despatched. As the UK's leading specialists in 700c wheeled bikes, our levels of on-site expertise and speed of turnround are unrivalled in the industry.
We believe that our staff should be well-trained, professional and approachable. They should be able to talk about how a bike handles and feels, what it is suited for, and whether it fits with your needs and aspirations. Between us we have tried out pretty much every piece of kit in the store, and if any of it disappoints us we won't stock it.
But we don’t just sell bikes. We’ll ride with you before you buy.
We’ll sweat with you in timetrials, cyclo-sportives and road races. We’ll buy
you a cup of tea in the middle of winter on a club ride. We’ll
keep you up to date with the latest products the minute we find
out about them - and we will be honest about which ones are best for you and which just aren't right.
We believe we are unique in offering outstanding service coupled with great prices every day of the year, to all customers, across our entire range. We would be delighted to talk to you about your cycling needs, whether you are an experienced cyclosportivist or racer, or new to the sport. And we promise not to blind you with technical terms, but instead will offer you straightforward and friendly advice on products that we believe are right for you and your budget - all over a cup of tea or coffee.