We operate an Every Day Fair Pricing policy – but what does that mean?

Well, at its most basic, it means that at Epic Cycles we offer genuinely competitive prices across our range of products, every day of the year – not just at sale times or on one or two promotional items. It means that we offer the same great prices to all of our customers – no haggling, no having to prove that you belong to an approved society in order to get a few percent off. We have one set of prices – our best prices – in store for everyone. Every day.

That doesn’t mean that we don’t look out for special purchase opportunities with our suppliers that then lead to special offers in the store. But it does mean that any specials are on top of, not instead of, our day-in-day-out competitive pricing.

In practice, this means that we spend time every week looking at prices in the marketplace to ensure that we are offering great value. We don’t promise to be the very cheapest on every item – there will always be a few products out there being offered at silly money to attract your attention – but across the range and throughout the year we do guarantee that we will offer excellent value and great service.

And we are honest with our prices – some things Epic Cycles WON’T do:

• Sell grey imports at knock down prices, but with no warranty.
• Advertise give-away prices on items we don’t actually have stock of – or only have in sizes or colours no-one wants.
• Discount last year’s model and “forget” to tell you the differences with the current model
• Use one or two eye catching offers to create the impression of low prices all round
• Claim to be offering big price reductions against prices we never offered in the first place. We may tell you the SRP (manufacturer’s suggested retail price) and compare it with our price – but never that it is being offered at “20% off” unless we have previously sold it at the higher price.
• Label a product with its SRP and then offer you a great deal or on the spot discount if pressed. We will label every item with our genuine best price from the start.

Who needs the stress of haggling and wondering if you really did get the best price? At Epic Cycles that is one stress you can forget.  The bottom line is that our prices are highly competitive and genuine. For everyone. Every day.